Othello Restaurant

Business need

A restaurant website needs to convey the experience and make practical information easy to find, from the menu and location to the next step towards a visit.

The approach

Organise the content around customer decisions, with a clear expression of the restaurant’s character and a straightforward route to booking or enquiry.

Current status

The website is now live at othello-greatyarmouth.co.uk.

Measurement limitations

Changes in enquiries, bookings and visitor behaviour have not been measured for this case study.